William J Rish
For more than three decades, Jay Rish has built his career on the values of hard work, trust, and community stewardship. As a third-generation Realtor and leader of Rish Real Estate Group, Jay is most proud of the lasting relationships he has cultivated with thousands of satisfied clients. To him, those relationships are the truest testament to his family’s reputation for integrity and dedication. He is also proud that his name has become associated with scores of local developments, many of which are now thriving and showcasing the full potential of the coastal lifestyle.
Jay’s influence extends beyond real estate sales. As Chair of the Planning Development Review Board, he uses his years of brokerage and development experience to make informed yet balanced decisions that guide growth in Port St. Joe. What excites him most about this role is the opportunity to encourage progress while ensuring the area retains the small-town coastal charm that makes it so special.
When advising clients, Jay’s message is simple: enjoy what we have here, and don’t be too anxious to change the slow pace and lifestyle that has defined this community for generations. His deep appreciation for the Forgotten Coast is woven into every aspect of his work.
Leading a third-generation family business is a privilege and a responsibility that Jay does not take lightly. To him, it represents stability, a respected reputation, and a duty to be a good steward of the blessings and opportunities afforded to the Rish family. It also means continuing long-standing business relationships while serving as a vanguard for the area as a whole.
Jay is also known for saying, “Why would anyone want to live anywhere else?” That phrase captures his deep connection to the Forgotten Coast and the people who call it home. For him, it is more than a sentiment, it reflects his belief in the resilience and generosity of the community. Through good times and bad, he has seen neighbors stand by one another, and he is confident that those moving to the region share the same desire to preserve its small-town charm while embracing thoughtful growth.