
There’s something special about Florida’s Forgotten Coast. Whether you’re sipping coffee on a porch swing in Port St. Joe or chasing sunsets along Cape San Blas, this stretch of shoreline feels worlds away from the crowds and that’s exactly why people fall in love with it.
Lately, we’ve been getting a lot of questions from out-of-town buyers wondering if now is a good time to invest. The short answer? Yes.
According to a recent Realtor.com report, Gulf County’s median home price landed around $675,000 in May, which is 6.5% lower than the same time last year. That might not sound like a big drop, but in a state where prices are still climbing in many areas, it’s a noticeable shift.
This kind of softening gives buyers a little more breathing room. Sellers are adjusting expectations and there’s less pressure to move at lightning speed. For folks who’ve had their eye on this area but didn’t love the heat of the 2023 market, now’s your chance to revisit the idea.

What sets the Forgotten Coast apart isn’t just the pricing, it’s the lifestyle. These communities offer the kind of peace and space that’s getting harder to find in Florida. There is no overdevelopment, just charming homes, friendly faces, and a slower pace of life that’s easy to fall into.
At Rish Real Estate, we know this coast inside and out. Our team lives here, works here, and believes in this community. Whether you’re looking for a vacation home, a rental investment, or a permanent place to call home, we’re ready to help you find the best fit.
So if you’ve been waiting for a sign, this might be it. Prices have cooled, opportunities are growing, and the coast isn’t going anywhere. Give us a call today!
